On this page of Benford's Law Stocks.com we present our study of MediaAlpha, Inc. — ticker symbol MAX. SEC filings have been screened by our Benford's Law software, for quarterly 10Q and annual 10K filings from 12/11/2020 to 11/4/2024 for MediaAlpha, Inc. under CIK number 0001818383. For filings made in XBRL (eXtensible Business Reporting Language) format, our algorithm extracts all "tagged" numbers presented by the company; for any non-XBRL filings our algorithm uses its own interal set of rules to extract what it believes to be numbers as found throughout the filings. The format found for each filing is presented below together with the results for MAX, with the percentage of found numbers beginning with each digit (1's, 2's, 3's, 4's, 5's, 6's, 7's, 8's, and 9's) charted against the "normal" range observed throughout our coverage universe, as well as the "normal" range for MediaAlpha, Inc. based on the past MAX filings our system processed in the past.
Benford Chart for MAX 10Q Filed 11/4/2024
31.2
13.8
9.9
11.5
14.6
5.0
5.3
5.2
3.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
XBRL? ✓  [ original filing, MAX stockholder letter ]
Total numbers found: 618
Recent share count: 54,729,353 (5's column)

■ = Typical range across full coverage universe
# of Numbers Found in Filing
Benford's Law Stocks Indicator
618
Normal-to-low count compared to other filers, above the bottom quartile. At this number count, it would take about 6 numbers to move any given column by a full percentage point.
Benford's Law Stocks Score for MAX = 75
75

Starting from a possible score of 100, we made the following score deductions:
 • We deducted point upon observing the 2's percentage was below the typical coverage universe range.
 • The 4's percentage was higher than the 3's percentage, increasing the penalty multiplier.
 • We deducted points (includes the impact of penalty multiplier) upon observing the 4's percentage was above the typical coverage universe range.
 • The 5's percentage was higher than the 4's percentage, increasing the penalty multiplier.
 • However, because we observed that the company's shares outstanding count begins with the digit 5, we canceled the penalty multiplier.
 • We deducted points upon observing the 5's percentage was above the typical coverage universe range.
 • We deducted points upon observing the 5's percentage was above the company's typical historical range.
 • The 7's percentage was higher than the 6's percentage, increasing the penalty multiplier.
 • This is the 2nd column with percentage higher than the prior column, resulting in a penalty deduction.
MAX's Score Vs. Typical Stock
Benford's Law Stocks Indicator
MAX
Normal-to-low score compared to other filers, falling within the bottom of the middle 50%.
Other Stocks Ranking Near MAX
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Check our work! We provide our MediaAlpha, Inc. Benford's Law analysis for informational purposes only, and our software should be expected to make mistakes and contain errors (nothing you see on this website should be relied upon for any decision-making without first repeating the analysis yourself independently), and so below we present to you all of the numbers our system detected, for the MAX filing above. This way, you can open the filing on your own and compare what you see below against what you yourself find. This can also be helpful for exploring any columns in particular that caught your eye.

1's 2's 3's
We found 193 numbers that start with the digit 1. Here they are:
11,574,029
17,271
1,027
126,814
162,054
153,925
109,577
14,202
11,588
11,854
132,618
155,811
162,445
1.0
100
11.6
18.1
116
181
10,294
153,925
18,608
19,802
14,743
14,525
11,794
16,648
15,608
14,749
154
100
1,971
1,165
11,158
11,397
12,562
12,200
18,596
15,286
102
11,888
18,698
14,817
15,208
13,502
11,989
17
17
18,070,829
181
14,280
14,280
1,956
1,956
113
113
1,113
1,491
15,013,829
150
16,104
16,104
1,721
1,721
11,574,029
116
1,499
1,499
11,888
11,574,029
116
18,895,493
189
10,000
10,000
14,259
14,304
1,238
1,238
1,104
1,104
10,266
14,584
18,885,493
189
15,171
14
15,185
192
192
14,286
19,980
18,119,493
181
14,440
14
14,454
196
196
13,502
18,698
18,119,493
181
14,817
191
1,406
15,243
1,138
14,937
10,172
196
1,111
1,572
15,703
14,223
15,033
17,271
14,542
15,196
10,670
10,081
104
1.0
130
14
12
14
12
165.8
1,520
17,107
126,532
114,932
115,192
19,308
18,321
1,991
10,930
15,387
19,553
1.6
1.7
1,603
160,828
171,000
1,178
1,701
164,650
174,299
11,854
155,811
162,445
10.3
10.9
1
153,953
165,828
1,178
164,650
1.6
14
16
130
14,310
14,454
1,012
1,933
1,733
1,905
13,121
14,454
12,200
18,596
15,286
102
125.2
121
11,888
18,698
14,817
15,208
13,502
11,989
17
17
14,817
14,594
13,793,419
11,609,982
18,155,446
15,367,736
18,155,446
17.4
We found 85 numbers that start with the digit 2. Here they are:
2,936
21,588
26,015
236,110
295,731
248,350
236,110
259,133
270,975
219,907
226,545
243,525
24,473
2,406
2,828
29
23
29
22
2,406
276
276
26,452
275
220
27,167
2,712
207
2,822
2,900
233
22
227
26
21
2.8
253,016
263,568
259,133
270,975
219,036
259,133
270,975
28,113
23,947
2,422
21,588
26,672
26,015
26,015
21,588
26,015
2,336
2,560
21,588
2
25
25
2
2,375
2
2.0
272
25,230
26,452
2,654
2,959
2,151
27,913
26,452
2.6
2.6
21
2.8
2,406
2,828
29
23
29
22
223
22
22,550,055
22,550,055
27.7
We found 61 numbers that start with the digit 3. Here they are:
32,304
3,529
36,767
311,345
3,562
3,947
3,408
3,847
312
330
38,054
3,057,000
31
3,057,000
31
3
3
378
3,439,800
34
3,439,800
34
3,620
360,855
3
39
39
3,130
3,130
3,059
375
375
31,343
32,304
39
36
31,933
32,879
33,961
3,338
303
303
303
303
3,083
31,499
32,932
3.3
3.8
3.3
3.7
3.0
3
312
330
3.1
3.1
38,054
3,664,754
3,664,754
3,757,754
4's 5's 6's
We found 71 numbers that start with the digit 4. Here they are:
47,739
47,739
4,729
47.4
474
469,465
4,296
40,370
469
46,229,672
45,095,417
46,229,672
45,095,417
47,360,454
474
407,803
464,296
4,420
494,995
4
4
43,650,634
437
465,523
482,142
45
4,318
44,268,656
443
478,499
492,408
45,856,803
459
489,831
46,598,086
466
43,943
4,827
400
48
40
45.0
422,700
43,500
43,500
47,739
47,739
47,739
47,739
4.8
47,739
47,739
400
4,827
47,739
47,739
4,140
45.0
464
43,406
43,943
405
4,526
43,943
469
46,229,672
45,095,417
46,229,672
45,095,417
4,342,036
4,342,036
We found 90 numbers that start with the digit 5. Here they are:
55,090,208
537
53,773
5,598
56,279
55.1
551
50
501,543
511,613
510,573
522,562
51,258
59,621
564,056
5,328
50,473
539,583
52,932
53,262
5,196
54,909,772
52,293,622
54,909,772
511,613
522,562
50,825,257
508
503,949
523,675
5
5
54,729,353
547
520,055
53,573
55,090,208
551
501,543
510,573
51,258
59,621
5,694
506,694
5,196
503,303
520,196
53,262
596
508
5,188
569
597
519
547
53,298
5,176
5
50
52
546,949
564,056
5,227
5,341
564,056
53,087
52,687
5.2
5,776
5,173
5,000
5,000
50
5
543
5,676
5,001
57.3
5.50
52,932
5
5
53,262
5,196
54,909,772
52,293,622
54,909,772
52,293,622
52,573
52,573
We found 31 numbers that start with the digit 6. Here they are:
6,184
62,277
6,496
6,101
66,087,041
6
608,022
6
6
6
60
607
60
654
66
6,117
6,201
6,462
6,917
661
693
6
66
6,895
6,176
6
6
6,496,800
66,087,041
66,087,041
6,496,800
7's 8's 9's
We found 33 numbers that start with the digit 7. Here they are:
74,573
79,721
7,302
74,573
7
70,335
756
756
77,970
70,091
75,429
766,000
766,000
701
701
78,171
741,283
7
7
73,560
7,125
756
7
73,053
7,407
74,573
7,116
74,573
7.57
7.68
73
7,985
72.3
We found 32 numbers that start with the digit 8. Here they are:
8,839
8,363
84,131
89,322
84
84
84,131
8,575
8,582
89,403
8,876
8,882
800
8,051
8,054
86,084
88,706
8
8
822,147
8
8
83,433
85
8,884
8,839
8,597
8,597
8
84
84
82.6
We found 22 numbers that start with the digit 9. Here they are:
94,425
9,187
9,482
94,425
904
904
94
94
9,482
94,394
961
961
99,679
9
9,284
9,500
934
9,386
95.1
9,482
93,000
93,000
While the above MAX 10Q Filed 11/4/2024 is interesting in isolation, we have found that it is also useful to take a look at older MediaAlpha, Inc. filings processed by our Benford's Law Stocks algorithm, to see how the company's filings "typically look" on a Benford's Law analysis. Below we repeat the 10Q Filed 11/4/2024 but instead of the chart comparing against the typical company across our coverage universe, below we show the same chart compared against the typical MAX 10Q and 10K filings that we have processed historically. This is followed by similar charts for each of those historical filings.

10Q Filed 11/4/2024
31.2
13.8
9.9
11.5
14.6
5.0
5.3
5.2
3.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 75
XBRL? ✓  [ original filing ]
Total numbers found: 618

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10K Filed 2/22/2024
26.7
16.8
10.0
11.7
11.4
6.2
6.4
6.6
4.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 76
XBRL? ✓  [ original filing ]
Total numbers found: 870

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 5/5/2023
35.2
11.6
7.3
15.9
8.0
4.8
6.6
7.5
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 63
XBRL? ✓  [ original filing ]
Total numbers found: 440

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 8/5/2022
29.3
19.8
12.8
13.7
7.2
5.5
4.5
4.8
2.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 93
XBRL? ✓  [ original filing ]
Total numbers found: 642

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 11/12/2021
29.4
20.2
14.6
10.4
5.9
5.7
5.9
3.7
4.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 85
XBRL? ✓  [ original filing ]
Total numbers found: 595

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10K Filed 3/15/2021
32.2
15.7
12.9
8.5
9.0
5.2
6.3
6.4
3.8
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 79
XBRL? ❌  [ original filing ]
Total numbers found: 2,228

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 8/1/2024
30.9
12.8
13.9
11.2
10.7
5.1
5.8
6.7
3.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 70
XBRL? ✓  [ original filing ]
Total numbers found: 570

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 11/2/2023
28.8
13.7
9.5
15.9
10.2
7.1
5.6
6.2
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 85
XBRL? ✓  [ original filing ]
Total numbers found: 666

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10K Filed 2/27/2023
28.7
18.3
10.8
11.5
9.5
5.8
6.4
5.1
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 96
XBRL? ✓  [ original filing ]
Total numbers found: 950

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 5/6/2022
39.1
14.1
8.4
11.2
6.7
6.4
4.8
6.7
2.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 86
XBRL? ✓  [ original filing ]
Total numbers found: 419

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 8/13/2021
34.6
21.6
12.8
8.3
4.9
3.5
6.5
3.9
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 89
XBRL? ✓  [ original filing ]
Total numbers found: 509

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 12/11/2020
33.5
16.6
10.8
7.8
7.9
6.3
7.4
5.3
4.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 84
XBRL? ❌  [ original filing ]
Total numbers found: 1,668

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 5/2/2024
39.1
12.2
10.6
12.2
9.3
3.9
5.7
4.4
2.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 80
XBRL? ✓  [ original filing ]
Total numbers found: 386

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 8/3/2023
30.1
16.5
11.2
14.6
7.8
4.5
5.7
6.5
3.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 83
XBRL? ✓  [ original filing ]
Total numbers found: 617

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 11/4/2022
27.6
15.6
12.1
16.7
8.1
7.8
4.5
4.8
2.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 84
XBRL? ✓  [ original filing ]
Total numbers found: 729

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10K Filed 2/28/2022
31.2
17.7
12.3
9.5
8.9
6.1
6.2
3.8
4.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 91
XBRL? ✓  [ original filing ]
Total numbers found: 820

■ = Typical MAX range from 12/11/2020 to 11/4/2024
10Q Filed 5/14/2021
37.0
17.2
14.0
6.3
4.8
4.2
7.1
5.3
4.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 82
XBRL? ✓  [ original filing ]
Total numbers found: 378

■ = Typical MAX range from 12/11/2020 to 11/4/2024
AOXY 10Q Filed 1/17/2025:
26
SCLX 10Q Filed 1/17/2025:
90
BACK 10Q Filed 1/17/2025:
59
TPET 10K Filed 1/17/2025:
95
FHLD 10K Filed 1/16/2025:
20
IIIN 10Q Filed 1/16/2025:
77
TRMB 10Q Filed 1/15/2025:
81
NEOG 10Q Filed 1/15/2025:
45
PKE 10Q Filed 1/15/2025:
75
LGIQ 10Q Filed 1/15/2025:
59
FORLU 10Q Filed 1/14/2025:
65
RMCF 10Q Filed 1/14/2025:
78
IRRXU 10Q Filed 1/14/2025:
59
BMRA 10Q Filed 1/14/2025:
83
VLD 10Q Filed 1/14/2025:
97
CVGW 10K Filed 1/14/2025:
52
FNGR 10Q Filed 1/14/2025:
98
DBMM 10Q Filed 1/14/2025:
3
LOOP 10Q Filed 1/14/2025:
80
JCTC 10Q Filed 1/14/2025:
51
NTRP 10Q Filed 1/14/2025:
96
RR 10K Filed 1/14/2025:
72
EMKR 10K Filed 1/14/2025:
75
APLD 10Q Filed 1/14/2025:
83
ASRE 10Q Filed 1/14/2025:
42
NRIS 10Q Filed 1/14/2025:
35
SODI 10Q Filed 1/14/2025:
71
HOVR 10Q Filed 1/14/2025:
36
RILY 10Q Filed 1/13/2025:
97
VRTC 10Q Filed 1/13/2025:
30
EACO 10Q Filed 1/13/2025:
55
EDUC 10Q Filed 1/13/2025:
70
MARK 10Q Filed 1/13/2025:
99
WS 10Q Filed 1/13/2025:
92
BZYR 10Q Filed 1/13/2025:
71
AEHR 10Q Filed 1/13/2025:
84
VHAI 10Q Filed 1/13/2025:
74
CVM 10K Filed 1/13/2025:
80
ADBE 10K Filed 1/13/2025:
95
DFCO 10K Filed 1/13/2025:
75
 

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