On this page of Benford's Law Stocks.com we present our study of Ulta Beauty, Inc. — ticker symbol ULTA. SEC filings have been screened by our Benford's Law software, for quarterly 10Q and annual 10K filings from 5/28/2020 to 3/27/2025 for Ulta Beauty, Inc. under CIK number 0001403568. For filings made in XBRL (eXtensible Business Reporting Language) format, our algorithm extracts all "tagged" numbers presented by the company; for any non-XBRL filings our algorithm uses its own interal set of rules to extract what it believes to be numbers as found throughout the filings. The format found for each filing is presented below together with the results for ULTA, with the percentage of found numbers beginning with each digit (1's, 2's, 3's, 4's, 5's, 6's, 7's, 8's, and 9's) charted against the "normal" range observed throughout our coverage universe, as well as the "normal" range for Ulta Beauty, Inc. based on the past ULTA filings our system processed in the past.
Benford Chart for ULTA 10K Filed 3/27/2025
26.8
17.6
18.0
17.3
5.9
4.7
4.0
3.1
2.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
XBRL? ✓  [ original filing, ULTA stockholder letter ]
Total numbers found: 850
Recent share count: 46,372,538 (4's column)

■ = Typical range across full coverage universe
# of Numbers Found in Filing
Benford's Law Stocks Indicator
850
Normal-to-low count compared to other filers, above the bottom quartile. At this number count, it would take about 8 numbers to move any given column by a full percentage point.
Benford's Law Stocks Score for ULTA = 61
61

Starting from a possible score of 100, we made the following score deductions:
 • The 3's percentage was higher than the 2's percentage, increasing the penalty multiplier.
 • We deducted points (includes the impact of penalty multiplier) upon observing the 3's percentage was above the typical coverage universe range.
 • We deducted points (includes the impact of penalty multiplier) upon observing the 3's percentage was above the company's typical historical range.
 • We deducted points upon observing the 4's percentage was above the typical coverage universe range.
 • We deducted points upon observing the 4's percentage was above the company's typical historical range.
 • We deducted point upon observing the 5's percentage was below the typical coverage universe range.
 • We deducted points upon observing the 5's percentage was below the company's typical historical range.
 • We deducted point upon observing the 6's percentage was below the typical coverage universe range.
 • We deducted point upon observing the 7's percentage was below the typical coverage universe range.
 • We deducted point upon observing the 8's percentage was below the typical coverage universe range.
 • We deducted points upon observing the 9's percentage was below the typical coverage universe range.
 • We deducted point upon observing the 9's percentage was below the company's typical historical range.
ULTA's Score Vs. Typical Stock
Benford's Law Stocks Indicator
ULTA
Low score compared to other filers, falling in the bottom quartile.
Other Stocks Ranking Near ULTA
LWAY
TARA
XPL
CBDY
 SCPH
UG
THM
COYA
Check our work! We provide our Ulta Beauty, Inc. Benford's Law analysis for informational purposes only, and our software should be expected to make mistakes and contain errors (nothing you see on this website should be relied upon for any decision-making without first repeating the analysis yourself independently), and so below we present to you all of the numbers our system detected, for the ULTA filing above. This way, you can open the filing on your own and compare what you see below against what you yourself find. This can also be helpful for exploring any columns in particular that caught your eye.

1's 2's 3's
We found 228 numbers that start with the digit 1. Here they are:
12,737,625,000
1,968,214
1,742,136
129,113
115,598
1,239,295
1,182,335
1,609,870
1,574,530
10,870
10,870
11,310
1,779,478
1,658,191
1,635,120
1,627,271
106,793
1,120,769
1,075,104
1,473,909
1,286,765
11,295,654
11,207,303
10,208,580
13,689
10,601
1,564,972
1,678,029
1,638,610
15,094
17,622
1,580,066
1,695,651
1,643,544
1,201,118
1,291,005
1,242,408
1,201,118
1,291,005
1,242,408
15,653
11,566
11,419
15,395
138,685
104,233
13,515
14,648
19,432
15,084
1,338,605
1,476,266
1,481,915
199,700
195,400
199,700
195,400
1,003,328
12,339
12,176
1,018,909
1,006,124
14,967
1,535,373
1,242,408
1,242,408
18
1,023,997
1,959,811
1,291,005
1,291,005
176
12,174
12,176
1,000,013
1,009,348
1,075,104
1,286,765
1,201,118
1,201,118
175
12,337
12,339
1,013,974
1,023,458
106,793
1,120,769
1,473,909
1,445
145,341
140,356
14,695
11,694
1,402
18,835
12,708
19
13
11
11
100
100
100
12,164
14,855
12,708
129,113
115,598
19,063
125,696
101,062
1,388,173
1,297,428
1,041,179
193,260
1,239,295
1,182,335
10,870
10,870
10,870
10,870
1,014
1,609,870
1,574,530
1,635,120
1,627,271
1,923,234
1,911,092
1,415
1,451
1,672
1,748
1,923,234
172,561
16,806
18,394
148,527
150,880
13,598
110,790
11,800
11,921
15,654
1
15
1
1,962
197
1,729
17,895
1,074
1,763
117
1,188
1,437
1.0
1.0
1.5
10
19,863
19,724
18,483
13,736
17,311
12,339
12,176
157.66
199.15
149.14
12,673
15,509
12
14
188
154
118
174.45
174.45
174.45
174.45
174.46
14
10
174.45
188
140
122
191.76
19
15
125
140
116
130
10,400
106
1
11
10
106
1,201,118
1,291,005
1,242,408
197
197
138
100
100
1,023,458
1,009,348
11,295,654
11,207,303
10,208,580
1,459,231
1,391,175
1,264,139
13,689
10,601
15,094
17,622
1,201,118
1,291,005
1,242,408
1,088
1,402
1,076
1,005
1,076
We found 150 numbers that start with the digit 2. Here they are:
223,334
207,939
2,836,518
204
288,114
283,821
2,488,353
2,279,328
2,808,592
2,694,561
2,395,299
25.44
26.18
24.17
25.34
26.03
24.01
267,042
243,840
241,372
226,078
20,873
2,241
2,458
23,761
22,562
28,717
2,138
22,561
264
2,193
22
2
22,562
22,562
2,173
22
2,279,328
2
23,761
23,761
2,489
25
2,488,353
23,723
24,818
223,334
207,939
24,293
22,606
23
22
20
20
22
2
2
2
298,444
292,164
29,175
24,583
25,613
25,357
2,153,831
2,011,694
204
204
204
288,114
283,821
278,586
225,186
2,234,842
27,391
21.0
21.0
21.0
2
2
24.0
23.9
24.4
231
22,299
20,502
28
200,000
2.0
25
25
2,092
21,093
2.4
260.34
232.85
239.61
223.59
207
222.19
299
260.34
270.15
264.87
261.57
292
297
260.37
281.53
231.26
231.26
281.54
25
299
270.15
29,532
28,016
24,888
221
264.08
221
236.95
262.94
221
264.08
205
264.08
205
292
25.44
26.18
24.17
25.34
26.03
24.01
2
26,015
24,533
21,912
2,000,000
2,000,000
2,489
2,173
2,193
267,042
243,840
241,372
243
26,882
20,734
We found 153 numbers that start with the digit 3. Here they are:
3,028,808
380,241
382,468
3,513,340
3,427,683
378,948
310,636
332,754
301,912
30,575
34,260
34,772
30,297
333,835
338,105
324,500
374,458
312,126
383,089
314,584
306,317
3,327
386,059
328,215
3
31,706
374,730
3.8
3.8
3.7
350
350
39
3
388,583
362,563
332,369
37,839
34,536
39,338
39,669
3,393,126
3,194,029
306
3.7
355,241
344,600
322,195
396,573
383,209
345,976
346,021
380,922
39,654
30,927
362,147
392,214
343,177
311,608
33,875
380,241
382,468
348,450
308,656
315,763
374,071
385,482
31,407
3,184
3,854
30,575
378,948
3.1
3.2
3.6
3
3
3
3
3
33,111
32,885
390
359
344
375
3,829
33.0
3.8
307
303.47
324
395.81
382.48
311.40
349.12
307
303.47
324
345.55
302.05
309
31
31
306.59
37
306.59
306.59
306.60
348.73
36
348.73
36
348.73
348.74
395.84
33
395.84
395.84
395.85
349.12
399.43
322.03
312.70
347.89
314.30
37
33
37
395.83
34
306.59
378.79
306.59
345.53
3
3
332.94
347.89
347.89
335
3
3
3,000,000
374,730
378,948
321
34,373
39,730
39,532
37,012
33,384
39,532
4's 5's 6's
We found 147 numbers that start with the digit 4. Here they are:
45,309,488
4,946
4,251
47,951
43,516
436,591
46,777
42,593
400,000
46,809
49,123
45,965
48,324
468
491
4,387,253
4,381,100
4,044,510
4,934
404,646
401,136
47,207
49,304
47,404
49,596
43,328
42,787
48,246
43,044
45,367
45,182
48,249
41,914
41,098
435,267
441,425
46,011
4,159
431,560
4,159
429,846
4,297
43,044
43,044
46,008
46,011
48,246
48,246
43
49,123
491
42,787
42,787
45
46,809
468
40,977
40,003
45,360
431,455
422,779
42,787
48,246
43,044
41
42
4
4
428,788
492,907
428,788
45,408
4,996
4.2
445,776
432,760
404,620
413,299
40,742
42,257
46,610
422,276
43,328
404,646
401,136
4
492,729
490,907
49,626
40,501
4,168
42,593
494
41
4,060
4,060
4,158
4,060
43,117
42,653
42,787
48,246
43,044
46,011
4,891
45.0
49.0
4.4
42,489
498
42
47
465.19
412.15
408.86
497.25
46
471.41
408.21
472.36
408.86
472.36
408.86
407.03
476.01
403.60
488.16
407.03
488.16
407.03
47,207
49,304
47,404
49,596
47,951
43,516
43,117
42,653
431,455
422,779
4,934
404,646
401,136
45,360
40,003
42,840
45,360
We found 50 numbers that start with the digit 5. Here they are:
510
58,732
5,707,011
563,761
544,001
500,585
56,149
56,300
5,707,011
51,403
51,738
53,049
530
53,478
51,120
511
50
58,732
5,506
5,302
5,506
510
56,790
50,362
58,796
5,220
590
5,220
50,000
5
56
522.88
541.39
52
54
5
545.67
530.57
541.11
545.67
54
50
518.45
50
54
522.88
542.33
51,403
51,738
50
We found 40 numbers that start with the digit 6. Here they are:
64,695
6,001,693
6,001,693
6,908,401
6,826,203
6,164,070
6,688
6,303
62,238
63,994
6,158
6,992
63,393
61,757
69,591
653,376
6,992
6,992
60,470
611,252
677,004
635
64,695
685
633,532
60,716
65,415
69,719
630,583
627,370
623,622
607,251
673,176
61
6,908,401
6,826,203
6,164,070
635
684
635
7's 8's 9's
We found 34 numbers that start with the digit 7. Here they are:
703,201
766,594
7,731
766,594
737,877
703,201
766,594
737,877
738
756
799
703,201
766,594
7,830
750
7,678
7,803
7,830
774,441
73,826
713,291
7,429
7,250
7,167
7,992
7,169
72
72
76
74
76
70
756,430
748
We found 26 numbers that start with the digit 8. Here they are:
85,921
83,032
8,510
8,517
8,309
8,631
861,014
83,032
844
89,590
87,593
882,933
80,841
889
88,381
83,488
83,775
8,286
85,921
800,000
8,540
86
84
8,510
880,607
819
We found 22 numbers that start with the digit 9. Here they are:
995,738
900,033
934,945
900,011
900,033
995,773
9,313
9,459
91,949
928,900
90,095
975
98,666
945
9,188
9,525
90
9
93
98
900,033
917,906
While the above ULTA 10K Filed 3/27/2025 is interesting in isolation, we have found that it is also useful to take a look at older Ulta Beauty, Inc. filings processed by our Benford's Law Stocks algorithm, to see how the company's filings "typically look" on a Benford's Law analysis. Below we repeat the 10K Filed 3/27/2025 but instead of the chart comparing against the typical company across our coverage universe, below we show the same chart compared against the typical ULTA 10Q and 10K filings that we have processed historically. This is followed by similar charts for each of those historical filings.

10K Filed 3/27/2025
26.8
17.6
18.0
17.3
5.9
4.7
4.0
3.1
2.6
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 61
XBRL? ✓  [ original filing ]
Total numbers found: 850

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 5/30/2024
26.0
16.9
11.4
15.1
10.6
6.0
4.9
4.9
4.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 91
XBRL? ✓  [ original filing ]
Total numbers found: 385

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 8/24/2023
30.7
14.2
13.6
12.0
14.4
4.2
2.8
3.6
4.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 61
XBRL? ✓  [ original filing ]
Total numbers found: 499

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 12/1/2022
27.6
17.5
12.8
8.2
15.1
5.1
4.0
4.2
5.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 55
XBRL? ✓  [ original filing ]
Total numbers found: 548

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10K Filed 3/25/2022
25.7
22.2
14.3
9.4
12.0
4.9
4.6
2.3
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 75
XBRL? ✓  [ original filing ]
Total numbers found: 844

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 5/27/2021
26.4
14.4
14.2
9.3
13.9
4.9
8.6
4.4
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 54
XBRL? ✓  [ original filing ]
Total numbers found: 409

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 8/27/2020
30.5
16.7
14.1
7.8
11.0
5.4
5.6
5.8
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 77
XBRL? ✓  [ original filing ]
Total numbers found: 538

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 12/5/2024
27.5
21.6
9.5
15.1
10.6
3.2
4.3
5.8
2.3
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 71
XBRL? ✓  [ original filing ]
Total numbers found: 556

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10K Filed 3/26/2024
25.8
17.2
18.8
14.9
9.0
4.6
3.7
2.6
3.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 61
XBRL? ✓  [ original filing ]
Total numbers found: 832

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 5/25/2023
28.5
11.9
14.8
10.0
14.8
6.9
5.8
2.6
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 58
XBRL? ✓  [ original filing ]
Total numbers found: 379

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 8/25/2022
29.8
14.1
12.1
11.9
15.5
4.4
3.4
4.8
4.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 65
XBRL? ✓  [ original filing ]
Total numbers found: 503

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 12/2/2021
28.4
18.0
11.9
7.6
13.2
5.4
6.3
6.3
3.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 73
XBRL? ✓  [ original filing ]
Total numbers found: 606

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10K Filed 3/26/2021
26.9
25.0
12.2
7.0
10.1
7.5
4.2
3.6
3.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 81
XBRL? ✓  [ original filing ]
Total numbers found: 919

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 5/28/2020
28.7
16.7
13.3
9.4
10.1
5.3
8.2
4.3
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 71
XBRL? ✓  [ original filing ]
Total numbers found: 414

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 8/29/2024
29.0
19.0
10.7
14.5
12.3
3.6
3.2
4.6
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 84
XBRL? ✓  [ original filing ]
Total numbers found: 504

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 11/30/2023
27.2
17.4
12.8
11.2
14.3
4.2
3.1
4.8
5.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 61
XBRL? ✓  [ original filing ]
Total numbers found: 547

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10K Filed 3/24/2023
26.3
19.5
17.7
11.3
10.2
5.3
3.7
2.6
3.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 86
XBRL? ✓  [ original filing ]
Total numbers found: 855

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 5/26/2022
27.4
11.7
15.4
10.7
16.2
5.5
5.7
2.6
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 36
XBRL? ✓  [ original filing ]
Total numbers found: 383

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 8/25/2021
29.0
14.7
12.7
9.4
13.8
4.5
5.6
7.2
3.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 54
XBRL? ✓  [ original filing ]
Total numbers found: 552

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
10Q Filed 12/3/2020
28.1
18.1
10.4
10.4
12.5
6.0
5.0
7.0
2.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 67
XBRL? ✓  [ original filing ]
Total numbers found: 598

■ = Typical ULTA range from 5/28/2020 to 3/27/2025
FR 10Q Filed 4/17/2025:
51
LBRT 10Q Filed 4/17/2025:
67
SPTY 10Q Filed 4/17/2025:
34
MMC 10Q Filed 4/17/2025:
85
TCBI 10Q Filed 4/17/2025:
92
PLCE 10K Filed 4/17/2025:
72
SNA 10Q Filed 4/17/2025:
92
IIIN 10Q Filed 4/17/2025:
78
BBW 10K Filed 4/17/2025:
78
KOPN 10K Filed 4/16/2025:
83
LAKE 10K Filed 4/16/2025:
93
NUGN 10K Filed 4/17/2025:
88
TFIN 10Q Filed 4/16/2025:
80
DEVS 10Q Filed 4/16/2025:
69
UAL 10Q Filed 4/16/2025:
65
CSX 10Q Filed 4/16/2025:
90
IVCAU 10K Filed 4/16/2025:
51
CTRN 10K Filed 4/16/2025:
79
FAST 10Q Filed 4/16/2025:
82
WINA 10Q Filed 4/16/2025:
48
ALV 10Q Filed 4/16/2025:
85
MOV 10K Filed 4/16/2025:
86
TRV 10Q Filed 4/16/2025:
69
OMC 10Q Filed 4/15/2025:
83
MLRT 10K Filed 4/16/2025:
82
STI 10K Filed 4/15/2025:
54
SOPA 10K Filed 4/15/2025:
87
ASFT 10K Filed 4/15/2025:
21
ONFO 10K Filed 4/15/2025:
69
AQUNU 10K Filed 4/15/2025:
57
HNRA 10K Filed 4/15/2025:
85
IRAAU 10K Filed 4/15/2025:
94
NMHI 10K Filed 4/15/2025:
83
LIFW 10K Filed 4/15/2025:
78
AREN 10K Filed 4/15/2025:
98
KAPA 10K Filed 4/15/2025:
76
ECDA 10K Filed 4/15/2025:
74
BOWNU 10K Filed 4/15/2025:
56
KUBR 10K Filed 4/15/2025:
0
VEEA 10K Filed 4/15/2025:
97
 

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