On this page of Benford's Law Stocks.com we present our study of Ulta Beauty, Inc. — ticker symbol ULTA. SEC filings have been screened by our Benford's Law software, for quarterly 10Q and annual 10K filings from 8/29/2019 to 5/30/2024 for Ulta Beauty, Inc. under CIK number 0001403568. For filings made in XBRL (eXtensible Business Reporting Language) format, our algorithm extracts all "tagged" numbers presented by the company; for any non-XBRL filings our algorithm uses its own interal set of rules to extract what it believes to be numbers as found throughout the filings. The format found for each filing is presented below together with the results for ULTA, with the percentage of found numbers beginning with each digit (1's, 2's, 3's, 4's, 5's, 6's, 7's, 8's, and 9's) charted against the "normal" range observed throughout our coverage universe, as well as the "normal" range for Ulta Beauty, Inc. based on the past ULTA filings our system processed in the past.
26.0
16.9
11.4
15.1
10.6
6.0
4.9
4.9
4.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
XBRL?   [ original filing, ULTA stockholder letter ]
Total numbers found: 385
Recent share count: 47,935,024 (4's column)

= Typical range across full coverage universe
Benford's Law Stocks Indicator
385
Low count compared to other filers, falling in the bottom quartile. At this number count, it would take about 4 numbers to move any given column by a full percentage point.
87

Starting from a possible score of 100, we made the following score deductions:
 • The 4's percentage was higher than the 3's percentage, increasing the penalty multiplier.
 • However, because we observed that the company's shares outstanding count begins with the digit 4, we canceled the penalty multiplier.
 • We deducted points upon observing the 4's percentage was above the typical coverage universe range.
 • We deducted points upon observing the 4's percentage was above the company's typical historical range.
 • We deducted points upon observing the 5's percentage was above the typical coverage universe range.
Benford's Law Stocks Indicator
ULTA
Normal-to-high score compared to other filers, falling within the top of the middle 50%.
SNPX
TELA
VRTX
WOOF
TARS
TREE
VLY
WMPN
Check our work! We provide our Ulta Beauty, Inc. Benford's Law analysis for informational purposes only, and our software should be expected to make mistakes and contain errors (nothing you see on this website should be relied upon for any decision-making without first repeating the analysis yourself independently), and so below we present to you all of the numbers our system detected, for the ULTA filing above. This way, you can open the filing on your own and compare what you see below against what you yourself find. This can also be helpful for exploring any columns in particular that caught your eye.

1's 2's 3's
We found 100 numbers that start with the digit 1. Here they are:
190,282
1,906,040
1,742,136
1,751,235
126,529
115,598
108,014
1,195,658
1,182,335
1,019,978
1,561,767
1,574,530
1,559,560
10,870
10,870
10,870
1,015
11,310
1,572,724
1,658,191
1,633,900
1,607,953
1,627,271
1,610,256
106,315
1,091,822
1,075,104
1,040,378
1,314,749
1,286,765
1,059,312
1,656,068
1,579,406
1,069,780
1,054,857
102,367
10,082
1,451
163,904
147,784
10,931
10,842
17,204
159,340
109,766
110,080
101,428
1,023,997
1,959,811
150
1
1,040,378
1,059,312
1,075,104
1,286,765
10,082
10,082
153
106,315
1,091,822
1,314,749
1,395
16
11
172
19
10
19
11
13
16
18
131
15
1
12
1,395
19
19
10
100
100
133,495
124,024
170,837
162,484
10,870
101,646
1.0
1.0
1.5
10
1,680
1,470
157.66
16,803
102,367
15
1
150
We found 65 numbers that start with the digit 2. Here they are:
203,463
207,939
2,760,628
2,836,518
2,685,980
284,815
283,821
288,133
2,300,743
2,279,328
2,018,068
2,725,848
2,634,263
2,919
2,144
2,975
22,232
2,563
289,431
283,517
23,283
21,659
296,249
241,998
2,818
29,634
21,659
21,659
2,266
283,512
285,783
2,018,068
2,279,328
2
23,283
23,283
2,275
285,129
287,410
2,300,743
25
27
22
26
25
28
27
20
21
26
23
22
2
2
200,000
2.0
25
200.67
23.2
22.8
256
2,000,000
2,000,000
287,410
285,783
We found 44 numbers that start with the digit 3. Here they are:
37,002
332,692
382,468
308,583
398,729
357,217
3,331,196
3,427,683
3,357,651
313,113
347,051
313,113
347,051
3,635
37,862
37,460
304,901
314
3,950
307,751
347,051
347,051
313,113
313,113
3
35
3
32
3
35
37
388,583
391,446
350,123
375
33.0
3.8
38
32
3,892
34,998
313,113
347,051
316
4's 5's 6's
We found 58 numbers that start with the digit 4. Here they are:
47,716,365
4,251
434
45,718
43,516
463,777
436,591
400,000
48,688
49,123
47,845
48,324
49,932
487
491
400,948
442,070
407,848
449,418
48,125
48,381
4,476
43,846
41
49,123
491
44
48,688
487
45
4
45
4
43
46
4
45
4
49
4
42
44
4
4
428,788
47,849
42,653
40,374
45.0
4.4
41
44
4,388
4,359
43,539
4,014
48,125
48,381
We found 41 numbers that start with the digit 5. Here they are:
524,596
510
56,864
58,732
5,631,939
5,707,011
5,375,719
544,001
58,695
57,490
56,300
56,005
50,729
507
5,631,939
5,707,011
5,375,719
50,153
50,469
57,949
524,596
5,057
51,695
51,120
511
541
5
50,729
507
588
50
5
56
55
50,000
5
56
50,153
50,469
588
541
We found 23 numbers that start with the digit 6. Here they are:
636,449
61,314
621,272
60,963
665,913
612,129
658
6,900
6.51
6.92
6.47
6.88
64,739
62,257
636,449
60,470
6
6
65,176
6.51
6.92
6.47
6.88
7's 8's 9's
We found 19 numbers that start with the digit 7. Here they are:
766,594
7,348
77,938
75,478
74,069
78,562
766,594
737,877
756
797
799
7
7
7,283
7,094
73,775
7,791
71
79
We found 19 numbers that start with the digit 8. Here they are:
89,556
85,921
83,032
82,129
85,652
83,500
8,913
8,927
8,926
8,927
82,129
83,032
8,911
8,913
843
8
88,155
85,128
800,000
We found 16 numbers that start with the digit 9. Here they are:
92,711
94,735
9,721
9,140
97,003
98,515
91,024
93,587
995,773
9,721
9,721
99
9
98,055
9,593
94,735
While the above ULTA 10Q Filed 5/30/2024 is interesting in isolation, we have found that it is also useful to take a look at older Ulta Beauty, Inc. filings processed by our Benford's Law Stocks algorithm, to see how the company's filings "typically look" on a Benford's Law analysis. Below we repeat the 10Q Filed 5/30/2024 but instead of the chart comparing against the typical company across our coverage universe, below we show the same chart compared against the typical ULTA 10Q and 10K filings that we have processed historically. This is followed by similar charts for each of those historical filings.

26.0
16.9
11.4
15.1
10.6
6.0
4.9
4.9
4.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 87
XBRL?   [ original filing ]
Total numbers found: 385

= Typical ULTA range from 8/29/2019 to 5/30/2024
30.7
14.2
13.6
12.0
14.4
4.2
2.8
3.6
4.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 61
XBRL?   [ original filing ]
Total numbers found: 499

= Typical ULTA range from 8/29/2019 to 5/30/2024
27.6
17.5
12.8
8.2
15.1
5.1
4.0
4.2
5.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 57
XBRL?   [ original filing ]
Total numbers found: 548

= Typical ULTA range from 8/29/2019 to 5/30/2024
25.7
22.2
14.3
9.4
12.0
4.9
4.6
2.3
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 74
XBRL?   [ original filing ]
Total numbers found: 844

= Typical ULTA range from 8/29/2019 to 5/30/2024
26.4
14.4
14.2
9.3
13.9
4.9
8.6
4.4
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 56
XBRL?   [ original filing ]
Total numbers found: 409

= Typical ULTA range from 8/29/2019 to 5/30/2024
30.5
16.7
14.1
7.8
11.0
5.4
5.6
5.8
3.2
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 73
XBRL?   [ original filing ]
Total numbers found: 538

= Typical ULTA range from 8/29/2019 to 5/30/2024
31.5
19.9
9.1
8.7
10.6
9.1
4.5
3.6
3.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 88
XBRL?   [ original filing ]
Total numbers found: 584

= Typical ULTA range from 8/29/2019 to 5/30/2024
25.8
17.2
18.8
14.9
9.0
4.6
3.7
2.6
3.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 55
XBRL?   [ original filing ]
Total numbers found: 832

= Typical ULTA range from 8/29/2019 to 5/30/2024
28.5
11.9
14.8
10.0
14.8
6.9
5.8
2.6
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 59
XBRL?   [ original filing ]
Total numbers found: 379

= Typical ULTA range from 8/29/2019 to 5/30/2024
29.8
14.1
12.1
11.9
15.5
4.4
3.4
4.8
4.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 65
XBRL?   [ original filing ]
Total numbers found: 503

= Typical ULTA range from 8/29/2019 to 5/30/2024
28.4
18.0
11.9
7.6
13.2
5.4
6.3
6.3
3.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 71
XBRL?   [ original filing ]
Total numbers found: 606

= Typical ULTA range from 8/29/2019 to 5/30/2024
26.9
25.0
12.2
7.0
10.1
7.5
4.2
3.6
3.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 82
XBRL?   [ original filing ]
Total numbers found: 919

= Typical ULTA range from 8/29/2019 to 5/30/2024
28.7
16.7
13.3
9.4
10.1
5.3
8.2
4.3
3.9
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 72
XBRL?   [ original filing ]
Total numbers found: 414

= Typical ULTA range from 8/29/2019 to 5/30/2024
33.5
18.3
11.1
10.0
7.6
9.8
3.5
3.3
3.0
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 76
XBRL?   [ original filing ]
Total numbers found: 541

= Typical ULTA range from 8/29/2019 to 5/30/2024
27.2
17.4
12.8
11.2
14.3
4.2
3.1
4.8
5.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 61
XBRL?   [ original filing ]
Total numbers found: 547

= Typical ULTA range from 8/29/2019 to 5/30/2024
26.3
19.5
17.7
11.3
10.2
5.3
3.7
2.6
3.4
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 83
XBRL?   [ original filing ]
Total numbers found: 855

= Typical ULTA range from 8/29/2019 to 5/30/2024
27.4
11.7
15.4
10.7
16.2
5.5
5.7
2.6
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 36
XBRL?   [ original filing ]
Total numbers found: 383

= Typical ULTA range from 8/29/2019 to 5/30/2024
29.0
14.7
12.7
9.4
13.8
4.5
5.6
7.2
3.1
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 49
XBRL?   [ original filing ]
Total numbers found: 552

= Typical ULTA range from 8/29/2019 to 5/30/2024
28.1
18.1
10.4
10.4
12.5
6.0
5.0
7.0
2.5
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 62
XBRL?   [ original filing ]
Total numbers found: 598

= Typical ULTA range from 8/29/2019 to 5/30/2024
27.7
24.9
12.0
8.0
7.9
7.6
3.9
3.3
4.7
 
%1 %2 %3 %4 %5 %6 %7 %8 %9
Benford's Law Stocks Score: 88
XBRL?   [ original filing ]
Total numbers found: 891

= Typical ULTA range from 8/29/2019 to 5/30/2024
 

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